The Lululemon Legacy

By NAUTICAL DAWN
Published: March 28, 2009

The Lululemon brand has recently climbed up on the fashion scale, increasing in popularity with the general public. Why would someone be willing to purchase a pair of Lululemon pants, when generic brands of pants costs half as much, or even less? Some choose to wear Lululemon for the style and comfort, but there is certainly more to the brand than simply being fashionable; some support the company’s legacies, not just the clothing.

The company’s mission is “to create components for people to live a longer, healthier, more fun life;” this statement is backed fully by the Lululemon Manifesto. When passing any Lululemon store, a shopper would likely notice the red and white poster in the display window containing inspirational phrases; this is the Lululemon Manifesto. These sentences allow shoppers to see Lululemon’s outlook on life as a company, and fall in love with not only the clothing, but the corporation itself. The expression “do one thing a day that scares you,” for example, catches a shopper’s eye and allows them to see the company’s desire for the customer’s spiritual growth. Lululemon also encourages the well being of the environment with statements such as “what we do to the earth, we do to ourselves.”

The Lululemon corporation isn’t only about the betterment of its customers, but of the community as a whole. Undeniably, the company’s Charitable Giving Program is among the greatest in the world today. The program is unique in that the customers have the power to decide which charities they would like the company to support; each store selects up to eight local charities to be a part of every year, this allows Lululemon shoppers to feel direct involvement with something that is worthwhile.

Being a Lululemon wearer, the individual shows support for the company’s values; agreeing with the importance of physical and mental well being for the individual and the society. Wearing clothing sporting the Lululemon logo demonstrates that the individual is not only at the top of the fashion totem pole, but the meaningful totem pole of life as well. The customers’ aim for greatness have seemingly fused with the company’s, holding one of the company’s mottos dear, “we create the possibility of greatness in others because it makes us great.”

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